Experiential Marketing & Brand Experience
Experiential marketing and brand experience is extremely important for all corporate communications. UX is a specialized unit within Multiverse Productions focus on exploring experiential marketing and improving brand experience. Experiential marketing can bolster a lasting connection between customers and a brand, and has become an integral part of many brand’s overall marketing and advertising strategy today.
Our event-centric experiential marketing unit have conceptualized and created numerous immersive brand experiences, content and live event campaigns that resonate within audiences. Some of our previous works include brand activation campaigns, outdoor street advertising & promotions, fabrication & construction of large scale immersive environments to pop up shops.
Pop Culture & Experiential Marketing – The Perfect Pairing
Pop culture is prevalent in so many ways in our daily culture. Spicing up marketing and branding campaigns with pop culture references can be effective (and fun) to set your events apart. Similar to ‘newsjacking’, we specialize in curating pop culture references in brand messaging! It’s not as simple as attaching something that’s popular on TV or from the movies. Our applications of pop culture references combines creative ways to make connections back to brand’s products or services.
Experiential Design – an emerging design methodology, changing the way we experience products, events, places, and environments.
*Emcees: Experiential marketing events require niche emcees who could bring out the campaigns and the brands proper creating a seamless experience for participating consumers.
* LED Video Wall Installations: Video installations professionally configured with the best resolution and have the power to transform ordinary spaces into engaging experiences. They tend to be content heavy and can also be interactive. Read More…
* Projection Mapping: When the element of surprise is needed, a versatile and portable technique that can adapt to any surface is required. Ideal when working with buildings or a custom object. Projection mapping can be interactive and is usually animation heavy.
* Music Direction: We design branded playlists for experience-conscious businesses. We believe that music is an effective marketing tool. The strategic selection of music can help communicate and strengthen a brand’s identity. The right music at the right time can influence consumer behavior and increase sales. Through a collaborative process, we design your custom music profile. Our music consultants handpick each track to match the personality of your brand, interior design and time of day.
* Experiential Events Technologies: We combine content, AR, VR, interactive screens, gaming, and photo-booths to create story-based, experiential activation.
* Event Carpentry & Fabrication: Our designers marry technology with the beautiful art of carpentry. Our tribe of carpenters, builders and designers has diverse backgrounds in events and production, hence precision and workmanship are qualities that we take very seriously.
* Artistic Lighting Design: We provide highly customizable lighting for any event. Our lighting designers can program and design lighting to suit your event theme.
*Cosplayers: A new class of social influencers. They have large and active following fan-base on their social media accounts. Their influence can be leveraged upon to promote or engage fans in niche areas or interested viewers just like social influencers/bloggers.
We Collaborate With:
OTT Media Service Firms
UX aims to be the best force multiplier to your in-house teams; delivering creative ideas, production and operational expertise for standout results.